Astrid Mueller is a talented visual brand strategist whose signature feminine style has captured the interest and appreciation of fashion mainstays from Swarovski to Diesel, as well as bridal hubs like The Knot and You and Your Wedding London. Her fashion-inspired illustrations have been published by the likes of Random House, Scholastic and Reader’s Digest, graced the cover of the Professional Association for Design’s (AIGA) journal, and featured by numerous women’s fashion publications and wedding blogs, including Marie Claire, Woman’s Day and Style and the Bride.
Through her own branding studio, Astrid helps female entrepreneurs in the fashion industry and beyond to have a unique and memorable brand and grow business through compelling, tailored design. Drawing from her own experiences as designer and creative entrepreneur (she started her first company in Switzerland in 2005, and has designed for and launched numerous brands ever since, including her unique Lucite jewelry line possibility, one of the emerging accessory brands at Phoenix Fashionweek 2014) Astrid has a special passion to help other women business owners and solopreneurs succeed.
World traveler and a romantic at heart, Swiss-born Astrid followed her dream to live and work in the USA, where she studied at Parsons in New York, then moved to Kodiak Island, Alaska (for love, of course!). From this remote but gorgeous island, she inspires and empowers women business owners worldwide through her savvy in branding, entrepreneurship and design.