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AMT 025: The Magic of Authentic Communication–with Shelby Deering

Soulpreneur relatives, this feature is especially geared towards all of you with a passion for writing and traveling. We’re going to be honing in on the benefits of authentic communication, transparency, and the power of heartfelt storytelling.

In today’s Astrid Mueller Talks feature, I speak with Shelby Deering, who is a lifestyle writer based out of Madison, Wisconsin. Shelby is all about sparkle and authenticity and today we are blessed to receive her story, as well as some words of advice for freelance writers everywhere!

This feature focuses on the power of authentic communication and the pros of working with one’s local community in order to manifest success as a writer. Listen in to soak up all of Shelby’s valuable insight!

Key points in this episode:

  • Looking for gigs
  • Writing for local publications
  • Drawing on the things that are in your immediate reach
  • What is the story that you’re wanting to tell?
  • Knowing your audience
  • Authentic communication & the attractiveness of transparency
  • Social media as the modern-day “camp-fire”
  • And so much more!


Listen in to receive this heart-based transmission! Thank you, Shelby for sharing your insightful and inspirational storytelling magic with us!


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More on Authentic Communication + Shelby Deering

Shelby Deering is a self-employed, freelance lifestyle writer residing in Madison, Wisconsin. She attended Ripon college, receiving her bachelor’s degree in English with a minor in history. Later, she earned her Masters in Journalism from the University of Wisconsin-Madison. Thereafter, she spent almost 7 years working and writing for American Girl magazine where she was “instrumental in driving the magazine to become the leading publication for girls in North America.”

Currently, Shelby owns and operates her own LLC, and writes for various national publications, as well as regional publications in Wisconsin and around Madison. In her free time, she enjoys exploring Madison and supporting local businesses. You can catch her loving up on her two pets, Ginger & Coco, when she’s not writing!

To learn more about Shelby’s work and to view her portfolio, visit her website at:

To get a feel for Shelby’s articles, check out her articles written for The Isthmus, a local Madisonian publication at:

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