Astrid Mueller: branding & design for fashion brands
Astrid Mueller is talented visual brand strategist whose signature feminine style has captured the interest and appreciation of fashion mainstays from Swarovski to Diesel, as well as bridal hubs like The Knot and You and Your Wedding London. Her fashion-inspired illustrations have been published by the likes of Random House, Scholastic and Reader’s Digest, graced the cover of the Professional Association for Design’s (AIGA) journal, and featured by numerous women’s fashion publications and wedding blogs, including Marie Claire, Woman’s Day and Style and the Bride.
Through her own branding studio, Astrid helps fashion brands and professionals clarify their brand identity and grow business through compelling, tailored design. Inspired by her own experiences within the fashion industry (she is also designer behind the unique Lucite jewelry line possibility, which was one of the emerging accessory designers at Phoenix Fashionweek 2014) Astrid has a special passion to help other emerging fashion brands and independent fashion designers succeed.
World traveler and romantic at heart, Swiss-born Astrid followed her dream to live and work in the USA, where she first studied in New York, and then moved to Kodiak Island, Alaska (for love, of course!) where life may be less glamorous, but no less sweet.
Visit Astrid’s illustration and brand design portfolio here or shoot her an email at Astrid(at)AstridMueller.com!