Small business branding tips: interview with Darcey Howard
A few weeks ago, I was able to interview brand consultant Darcey Howard on how to use branding as small business owner to succeed. Remember the super successful little black dress project a few years back? Darcey was brought on board for that project as brand consultant!
Darcey doesn’t work with start-up brands anymore, but focuses on more established brands these days, who face different branding challenges. This makes me even more excited that Darcey took her time to jump on an interview with me because I was able to tickle a lot of start-up branding tips out of her, which you otherwise wouldn’t get from her anymore!
We discussed super useful small business topics like thoughts on naming a brand, how to get your brand out there if you only have limited resources, yup she’s also got some great inspirations for you on how to get a feasible marketing strategy! One that you can handle without getting overwhelmed. And I asked her how start-ups can do this by themselves. Where to start!
Tune in for the first part of the interview, and be prepared to take some notes! Enjoy!
Here’s the link to the second half of the interview, with even more small business branding tips! To be front row for more such news, tips, tutorials, and additional free goodies, come sign up for my start-up branding insider newsletter!
Did you enjoy this interview? Leave a note for us, and if you like it, help me spread the word about what I’m doing here – more inspirations to come soon! Thanks ladies!
Cheers! To your success!